Types

Types

Bundle Classification

Bundles are classified by their primary design intent:

1. Logical Grouping Bundles

Product-Units that naturally belong together for functional or operational reasons.

Examples: - Battery + Charger + Installation - Motorcycle + Registration Service - Vehicle + Basic Accessories Kit

Characteristics: - Components have strong interdependencies - Rarely sold separately in practice - Simplifies inventory and fulfillment

2. Value Proposition Bundles

Created to address specific customer use cases or economic incentives.

Examples: - Starter Kit Bundle (complete new customer setup) - Delivery Driver Pack (commercial use optimization) - Multi-Battery Efficiency Bundle (high-usage customer)

Characteristics: - Tailored to customer segment needs - Provides economic discount vs. individual purchase - Addresses complete workflow or use case

3. Channel-Specific Bundles

Optimized for specific sales channels or distribution models.

Examples: - Agent Sales Starter Package - Franchise Standard Inventory Bundle - Self-Service App-Only Bundle

Characteristics: - Matches channel capabilities and constraints - Simplified for channel training - Pre-configured for channel pricing rules

4. Mission/Use-Case Bundles

Designed around specific customer missions or operational scenarios.

Examples: - Last-Mile Delivery Bundle - Ride-Hailing Professional Bundle - Rural Area Extended Range Bundle

Characteristics: - Addresses complete operational need - May include specialized configurations - Higher value, longer decision cycle

Bundle Hierarchy

Bundles can contain: - Base Product-Units (atomic elements) - Other Bundles (nested bundles for complex offerings)

Caution: Avoid excessive nesting (max 2 levels) to prevent: - Obligation tracking complexity - System performance issues - Agent confusion - Customer misunderstanding