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Pricing Types & Channel Models

Overview

This section outlines how pricing types and channel models are expressed in Odoo for different Product-Units, and how they relate to basic order flows. It is intentionally light; commercial managers are expected to expand it with concrete price lists, channel terms, and examples.

We distinguish:

  • Retail Pricing – List prices and standard discounts for end customers.
  • B2B Pricing – Pricing for organizations, fleets, and partners.
  • Channel Pricing Models – Trade margin, commission, and revenue share.
  • Future Models (Placeholders) – Energy generation, charging, and pay-as-you-go.

1. Retail Pricing (Odoo → Customer)

Retail pricing is the baseline list price for each Product-Unit.

  • Maintained in Odoo price lists.
  • Supports market-specific price lists (e.g., Togo vs. other markets).
  • Standard discounts can be configured by customer or segment.

Typical order flow (Retail):

  1. Customer places order (via agent or app).
  2. Odoo uses retail price list to price Product-Units on the order.
  3. Any permitted discounts are applied (e.g., promotion, negotiated discount within limits).
  4. Order is confirmed; invoicing and payment follow standard Odoo flows.

Commercial teams should document:

  • Key retail price points for anchor products (e.g., E3-Pro, MotBat 45Ah).
  • Typical discount bands by segment.

2. B2B Pricing (Odoo → Fleet / Partner)

B2B pricing applies when the customer is an organization (fleet operator, SME, franchisee, partner).

  • Often uses dedicated price lists per account or segment.
  • May combine volume discounts, contracted rates, or custom bundles.

Typical order flow (B2B):

  1. B2B agreement defines price list, discounts, and channel model (margin/commission/revenue share).
  2. Orders are placed in Odoo against the agreed price list.
  3. Billing may be consolidated (e.g., monthly fleet invoice) rather than per transaction.

Commercial teams should document:

  • Standard B2B tiers (small fleet vs. SME vs. enterprise).
  • Which bundles and Product-Units are B2B-only.

3. Channel Pricing Models

Channel pricing defines how retail or B2B prices translate into channel economics (agents, outlets, partners, fleets).

Common strategies:

3.1 Trade Margin

  • Odoo price lists define wholesale/net prices per channel.
  • Channel sets final retail price within agreed bands, or uses recommended retail price (RRP).

Use Cases:

  • Physical product sales (motorbikes, batteries, chargers).
  • Channels with inventory risk and working capital exposure.

3.2 Commission

  • Retail price is centrally owned (Odoo retail price list).
  • Channel earns a commission per transaction.

Use Cases:

  • Service-heavy offerings (BSS bundles, subscriptions).
  • Agent networks where inventory remains centrally owned.

Commission structures:

  • Flat percentage of revenue.
  • Tiered based on volume or performance.
  • Hybrid: fixed fee + variable component.

3.3 Revenue Share

  • Net revenue from services is split between central entity and partners.
  • Relevant when partners provide infrastructure (swap stations, charging sites) or operating capacity.

Use Cases:

  • Co-invested Swap Network or Charging Network.
  • Fleet partnerships where partners supply vehicles or riders.

Commercial teams should document for each channel type:

  • Chosen model (margin, commission, revenue share, or mix).
  • Default percentages/ranges and performance tiers.

4. Order Flow Context

4.1 Retail Flow (Agent / App)

  • Customer-facing price = retail price (from Odoo) +/- allowed discounts.
  • Channel earnings come from:
  • Trade margin (if channel buys and resells), or
  • Commission/revenue share (if inventory stays central).

4.2 B2B / Fleet Flow

  • Contract defines price list, bundles, and channel model.
  • Orders may be raised per vehicle, per bundle, or per billing period.
  • Invoices can aggregate many underlying ABS events (swaps, kWh, etc.).

Details of exact order-to-cash flows belong in Transactional Models; here we only mark the pricing touchpoints.

5. Future Pricing Models (Placeholders)

The following models are expected but not yet fully designed. Placeholders are provided so commercial teams can append details later.

5.1 Energy Generation Pricing (Placeholder)

  • Pricing for energy generated (e.g., solar, local microgeneration feeding charging infrastructure).
  • May involve:
  • Feed-in tariffs or buy-back rates.
  • Revenue sharing with energy partners or site owners.

5.2 Charging Service Pricing (Placeholder)

  • Pricing for charging sessions independent of swap (e.g., plug-in charging).
  • Likely combines:
  • Access fees (per session or subscription).
  • Energy usage fees (per kWh).

5.3 Pay-As-You-Go (PAYG) Pricing (Placeholder)

  • Fine-grained pricing for low-commitment users.
  • Could include:
  • Per-swap PAYG without subscription.
  • Per-day or per-hour PAYG access to vehicles or batteries.
  • Microtop-ups for small energy amounts.

Commercial teams should extend these sections as new business models are defined.